Weetabix launches limited edition Comic Relief flavour


Weetabix, Britain’s best-loved cereal brand, has announced the launch of special edition Weetabix Strawberry to support its exciting partnership with Red Nose Day this year.

With 5p per pack donated to Comic Relief, Weetabix Strawberry is win-win for mum and kids alike and, if that isn¹t enough, those who try the tasty new flavour will be in with the chance to win one of many ‘nosetastic’ experiences as part of this year’s Weetabix Red Nose Day promotion.

There’s nine different experiences on offer, such as flying though the sky like a superhero with ‘SuperNose’ for an awesome indoor skydive experience.

These experiences are part of the Weetabix Red Nose Day ŒPick Your Nose¹ on-pack promotion which will be available across the new strawberry variety as well as other family favourites. With every pack of Strawberry, Ready brek, Weetos and Crispy Minis, adults have the opportunity to win an amazing experience for their child. It¹s easy sneezy to enter ­ simply visit http://pickyournose.weetabix.com, enter your code, and pick one of the nine Red Noses to enter the weekly prize draw. There are nine main prizes and 50 runners up prizes to be won every week between 13/01/15 and 03/04/15, so you will be off your nose not to enter!

A nutritious start to the day has never been so fun and made with 100% wholegrain wheat, Weetabix Strawberry is high in fibre and low in salt.

These special edition 24 packs are available in-store at Sainsbury’s, Asda, Tesco and Morrisons at £2 for a limited time ahead of Red Nose Day on Friday 13th March. With the Strawberry variety you even get a 50p coupon to redeem against your next purchase.

Caroline La Niece, Brand Manager said, “Weetabix Strawberry really is nose-alicious so we expect kids will be running to the table each morning to get their breakfast ­ especially with so many fantastic prizes on offer as well. With the pack completely taken over by the likes of Snorbit and SuperNose it won’t just be a tasty brekkie they look forward to, we want the Pick Your Nose campaign to bring fun and laughter to the breakfast table for all the family.”

The launch of Weetabix Strawberry and the on-pack promotion is just one of the pieces of activity carried out to support Red Nose Day this year, to keep up to date with the latest visit weetabix.co.uk

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