The Top 10 Bestselling Fragrances in the UK

ysl black opium floral shock perfume

The right fragrance is the game changer for your outfit. After clothes, a bottle of perfume is arguably the next most important thing. Think about it. Perfumes appeal to one of our primal senses, smell. Despite this, most people either ignore this part of their grooming or don’t do it well.

ad | Collaborative feature

The way you smell affects your mood, confidence and how other people perceive you. From the moment of the spritz to when you step outside the door, meet up with that date or colleague, and throughout the rest of that day, your fragrance influences both you and the people you come in contact with.

Granted that choosing a fragrance is an intimate decision, influenced by individual peculiarities and personality differences, you can still learn from other people’s choices. So, let’s talk about the top 10 perfumes currently flying off the shelf. The year is still young, but a valentine sales boom, right on the heels of another from December, is painting a story.

That story is in this list, compiled from top-level sources like fashion powerhouses (Glamour, Cosmopolitan and Forbes), fragrance retailers (Fragrance X, The Perfume Shop, The Fragrance Shop, The Fragrance World, Sephora and Amazon), and social media buzz (Instagram, and Tiktok).

The result is a mixture of bold and laid-back, and classic and relatively-new crowd-pleasers. Some entries may surprise you, others not so much. And some of the names you are expecting may not make this list. That is okay. We accept it as an oversight on our part.

We only had room for five fragrances for women and another five for men. Plus, a brief overview to give you an idea of what to expect from each fragrance. So, start with these 10 and let us know your opinion (or what perfume you think we should have added) in the comments.

Top 5 bestselling fragrances for women in the UK


Ariana Grande cloud

Let’s start with the youngest perfume on this list, a fruity floral fragrance introduced in 2018. It may not be as classy as the rest, but that is not a problem because this fragrance is made for young women who want to express their positive, artistic, youthful and sweet sensibilities. The Ariana Grande cloud is having a great year, and the evidence is all over social media.

Miss Dior by Dior

When it comes to fragrances, Dior is a powerhouse, so this perfume is pretty much royalty. It is from a line that has expressed the spirit of romantic and full-of-life young women since 1974. Miss Dior has always found an audience since it was introduced in 2012. Why not? It is floral, fresh, yet elegant- the perfect combo for the romantic, youthful and playful yet sophisticated young lady.

Coco mademoiselle by Chanel

A Chanel was always going to find its place on this list. So why not this amber floral scent that entered the market in 2001. I must warn you. To some people, the top notes of the Coco mademoiselle may be too strong. However, it is all class and perfection once you get past that. Apparently, millions of buyers think so too.

Black Opium by Yves Saint Laurent

When Yves Saint Laurent (YSL) introduced this Eau De Parfum in 2014, they marketed it as a fragrance for a woman who knows the world and what she wants from it. In their own words, “a darker and more mysterious take on a classic scent”. Say what you may, but the stats show that this amber fragrance is making a killing right now.

Good Girl by Carolina Herrera

Let’s end this list (well, the ladies’ part) with a sexy and bold oriental fragrance introduced in 2016. The good girl is a bold fragrance. The shoe-like bottle says as much. But the scent adds complexity to that boldness, going from an exciting amber floral to a confident coffee musk.

Top 5 bestselling fragrances for men in the Uk


Paco Rabanne eau de toilette for him

This fragrance has been going strong since it was introduced in 1973. It has a bold, woody and spicy scent (or should we say aroma) that screams confident, capable and manly. The first note is an acquired taste. It takes some getting used to, but once you give this fragrance a chance, there is no going back.

Bleu de Chanel by Chanel

Here is another strong aromatic fragrance, albeit fresher, spicier, yet more understated and laid-back. This perfume has almost literally been flying off the shelf since first introduced in 2010. To describe it in the words of a more than satisfied buyer, the Bleu de Chanel is “fresh yet deep, classy but relaxed, salient without seeking attention”.

Sauvage elixir by Dior

This fragrance is the youngest product on this list, launching recently in 2021. However, its bold, powerful and elegant scent is very in vogue. Think of a versatile mixture of concentrated herbs, spices and rich wood. This Dior scent is fresh but familiar and comforting.

Only the brave by Diesel

When Diesel launched this fragrance in 2009, their idea was to invoke a modern, romantic, and masculine attitude. It worked. The scent gives notes of leather, oriental herbs and wood, and screams warm, brave and lively. Even the bottle hits you right in the face.

Eros flame by Versace

The final fragrance on this list is a spicy, fruity and woody entry by Versace. Since its launch in 2018, this fragrance has always found its way into the hearts and onto the bodies of many passionate and confident men. It is the perfect contrast between strong and sensitive.


So there you have it 10 of the bestselling perfumes in the UK right now. They might have made our list because of sales figures, but all of these fragrances are brilliant and unique in their own right. Heck, people wouldn’t be buying them if they were not awesome.

But as stated earlier, we have different peculiarities and preferences when choosing a fragrance. In fact, the decision is so deeply ingrained that it is influenced by our life experiences and tells a lot about our personalities. So, even though the fragrances on this list are great and popular, it doesn’t mean that you will love them. That is why we recommend that you try them (if you can) before buying.

More from Becky
These New Olverum Launches Are Perfect For Winter
This month we’ve been trying out the new Olverum products and can’t...
Read More

Leave us your comments...

This site uses Akismet to reduce spam. Learn how your comment data is processed.