Lush Shampoo Bar Re-launch Supports #BeCrueltyFree Campaign

Lush is re-launching its global best-selling New shampoo bar (£5.95) to encourage consumers to get behind Humane Society International’s global campaign to ban cosmetic animal testing and trade by signing their petition at The revamped New shampoo bar is now adorned with the charity’s Be Cruelty Free message in both English and simplified Chinese – the two most commonly used languages on social media – and will roll out globally from January.

More than one million people worldwide have signed #BeCrueltyFree petitions calling on their governments to ban cruel cosmetics. In conjunction with intensive political lobbying and public campaigning by HSI and others, this pressure has so far driven 36 countries or regions around the world to introduce animal testing or sales bans in their cosmetics laws – including the European Union, Israel, India, New Zealand, South Korea, Taiwan and most recently Switzerland.

Claire Mansfild, HSI’s global #BeCrueltyFree campaigns director, comments:

Humane Society International’s #BeCrueltyFree campaign is proud to have Lush’s support and we’re excited to kick of 2017 with this collaboration. More than 1.7 billion consumers now live in cruelty-free cosmetics markets and the #BeCrueltyFree movement continues to grow. Lush’s revamped New shampoo bar will spread our #BeCrueltyFree message to an ever greater number of consumers and help us end cosmetics cruelty around the world once and for all.

Hilary, Lush Ethics Director comments:

The horror of cosmetics testing will not be over for animals until the whole world switches to more modern non-animal safety testing methods. Only when this ugly practice is over will our industry truly be the Beauty business. Until that day we all need to keep spreading the message, so it is an honour to be able to help Humane Society International’s global #BeCrueltyFree campaign.

Lush Shampoo Bar

About the new LUSH Shampoo Bar

The New Lush shampoo bar is a solid bar with cinnamon, clove and peppermint to stimulate your scalp. Cinnamon leaf, bay and clove bud essential oils combine with peppermint to boost blood flow, stimulating the hair follicles. An infusion of nettle and peppermint helps to stimulate the scalp and promote healthy hair. Rosemary soothes, calms your scalp and adds a glorious shine to your hair. Find it at

The Facts

Each year around the world an estimated 500,000 animals suffer and die in cruel and out-dated cosmetic safety tests. Rabbits, guinea pigs, mice and rats are the most common animals used to test cosmetics, who may be subjected to having cosmetic chemicals dripped in their eyes, spread on their shaved skin, or force fed to them orally in massive, even lethal doses. Much of this testing is a product of legal requirements in China, which continue to mandate animal testing for most types of beauty products. Lush believes that the most effective and humane way to test the safety of both ingredients and finished products are through modern non-animal tests and a panel of human volunteers. Products and ingredients are never tested on animals, nor do they engage with third-party suppliers to test on their behalf. Lush’s strict policy means they will not buy any ingredient from any supplier that tests its materials on animals for any purpose.

About Humane Society International

Humane Society International and its partner organizations together constitute one of the world’s largest animal protection organizations. For more than 25 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide – on the Web at

About #BeCrueltyFree

#BeCrueltyFree is the largest campaign in the world to end cosmetics animal testing. Globally there are #BeCrueltyFree campaigns in Australia, Brazil, Canada, India, Japan, Korea, New Zealand, Taiwan and the United States

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