Independent London based luxury florist Wildabout have announced that their studio will close today with all remaining flowers being delivered to NHS staff across London. Already known for their random acts of kindness campaigns, Wildabout will be delivering over 500 posy bouquets to six London hospitals including St. Thomas’s, Chelsea and Westminster, and Lambeth Hospital.
Whilst Wildabout’s team have created these signature posies to bring a moment of joy to our invaluable NHS employees, it has also meant that they have been able to prevent tonnes of flowers being burnt at local farms across Holland.
A comment from Wildabout’s Managing Director, Leanne Roberts-Hewitt:
“As our industry comes to a standstill for the foreseeable future and we close our doors, we wanted to make sure we spread some joy through these difficult times to our amazing NHS workers … And nothing does that better than flowers!! It has been heart breaking watching the huge amount of flowers in Holland being burnt due to the quick reduction in supply; so we have been working with our Dutch supplier and the growers to put these flowers to good use. We have a huge selection of flowers including 50,000 stems of Roses, 20,000 Tulips and 5,000 hydrangeas, that we are proud to have saved to be used for such an incredible cause. We hope they shine some light during the most incredible difficult circumstances.”
The first bouquets were delivered to Chelsea and Westminster this morning with the rest scheduled to be delivered this afternoon.