Premier Inn ‘Best of Britain’ Photography Competition

premier inn

Premier Inn is inviting budding photographers up and down the country to show off their skills – and love of the UK – in its ‘Best of Britain’ photography competition. Whether it’s a stunning sunset over the Cornish coast, a breathtaking shot of the Scottish Highlands or an awe-inspiring landmark, promising photographers up and down the country are encouraged to get snapping for a chance to win a prize all photography aficionados could only dream of.

Behind every good photo is an even better photographer, which is why Premier Inn has teamed up with travel and landscape photographer, Thomas Heaton, and travel blogger, Chloe Gunning, to judge the budding entrants. With expert knowledge on all things Great Britain, VisitBritain expert Emma Wilkinson will also be on hand to review the entries. VisitBritain Marketing Manager Emma Wilkinson said:

“How better to view Britain than through the lens of the people who know it most? Britain is such a photogenic destination, with so much to offer budding travellers, whether you’re a foodie, sports fanatic, countryside lover, or culture vulture, and I can’t wait to see how entrants bring Britain to life. I’m really excited to be involved in this competition as VisitBritain values authentic images that you can see yourself in, and we know our audience respond really well to user generated content which we use a lot in our domestic and international marketing campaigns”.

To enter Premier Inn’s ‘Best of Britain’ competition, take an original snap of a beautiful view anywhere in the UK and share with Premier Inn at, along with your full name. For those who think they have what it takes to be crowned national champion, there is a chance to win a 6-month professional home course at the British Academy of Photography and a year’s worth of complimentary stays at Premier Inn hotels of their choice*. Five runners up will also win an overnight stay at a Premier Inn of their choice*.

Some of the winning photos will be displayed in Premier Inn hotels, giving budding Bailey’s the chance to have their original shots seen by the millions of guests who stay in Premier Inn hotels every year – a draw for anyone looking to break in to professional photography. A Premier Inn spokesperson said:

“There is so much beauty to be found in the UK and so we want to celebrate it. Our ‘Best of Britain’ photography competition does just that, encouraging people to get out and snap the UK at its best. With over 800 locations, Premier Inn is perfectly located for budding photographers and travellers alike to explore all areas of our nation”.


For tips on where to take photos of Britain’s most popular landmarks click hereThe competition launches on 21st August and ends on 21st September, Ts&Cs apply*. For more information visit

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