NADINE MERABI celebrates opening its first permanent store on South Molton Street, London, during London Fashion Week. To mark the occasion, Merabi invited press to an intimate evening hosted by herself and special guest, Heptathlon World Champion, Katarina Johnson -Thompson.
In November 2023, MERABI decided to test the waters by opening a pop up in London. Due to the huge success of the South Molton pop up, they have returned to the capital with a permanent store, just in time for MERABI season (AKA party Season). The flagship store allows customers the opportunity to see and experience the quality, craftsmanship, and the MERABI brand first hand.
Two-time world champion and 2024 Olympic silver medalist Katarina Johnson-Thompson joined Merabi to discuss their shared experiences growing up in the North and dominating in their respective fields. During the fireside talk, Merabi and Johnson-Thompson bonded over the influence of family on the character traits that have made them so successful, and the ‘toughness’ they joked is conferred by their Northern roots, receiving applause even from the London crowd.
The conversation naturally turned to Johnson-Thompson’s momentous Olympic summer, and the adversity she overcame even to get onto the start line in Paris. With a chance to celebrate the summer, Johnson-Thompson mentioned that MERABI has always been “the first thing I go to” when picking an outfit away from the TeamGB tracksuit, particularly appropriate as the night ended with MERABI unveiling the new AW24 collection. Johnson-Thompson wrapped up the fireside chat with a sneak peek of ‘what’s next’, with a well-deserved break and some time to enjoy the moment in no way decreasing her appetite to be back on the track before too long. Conversations continued to flow after the chat, with attendees able to ask them both questions and browse the new AW24 collection.
The evening kicked off with drinks following and canapes. Savoury options included Parsnip, Brie and Truffle Gougeres, Smoked Polenta, Olive Tapenade, Roasted Tomatoes and Basil, Beetroot Pickled Devilled Eggs with Horseradish Cream and Crumb, Ossobuco Tart, Cherries and Parmesan. Followed by dessert, Pistachio and Strawberry, Chocolate Cassis, Green Apple Pebble and Hazelnut Cube.
The very last MERABI touch was gifting each guest their London Fashion Week Survival kit, which included Nails and Brow products, Inkey List skincare, PROPER SNACKS, Nails Inc nail polish, Nutribrust, Nourish London and NEOM lavender candles. Find out more about Nadine Merabi here: https://www.nadinemerabi.com/
