Roaring Twenties – Deco London Pay Homage With Perfume Offerings

Roaring Twenties

A potent accessory that plays with the senses, enhances the mood and demands the attention of a room, the right perfume is The secret weapon when it comes to personal style. Often overlooked, perfume plays a pivotal role in fashion, offering more insight into ones personality than a pair of designer heels or luxury timepiece. Whether worn as a power boost for that all-important pitch, or dabbed on (in all the right places) for charming the apple of your eye, perfume is the ultimate finishing touch to any outfit.

British perfume house, Deco London, is all too aware of the importance a perfume plays, so has made it easy for you to match your style with its six unique Eau de Parfums, 3 for women and 3 for men.

Paying homage to the roaring twenties, a time that saw women becoming more independent and gentlemen increasingly concerned with their looks and grooming, Deco London perfectly captures the elegance and glamour of the fabulous Art Deco era with its perfume offering.

Inspired by young bohemian aristocrats and socialites who populated London in the 20s, each perfume has its own distinct aroma and personality all inspired by the glittering era and its iconic characters…

The Women

Millicent, the assertive woman, epitomises the rich floral scent of the twenties. Opening with bergamot and mandarin followed by a decadent heart of white flowers, all perfectly anointed upon a woody musk base.

Wear with…anything impeccable during the day, at night a little black dress and red lipstick.

Free spirited Loretta, the romantic bohemian, illustrates the sophisticated and elegant, transporting the wearer to a bygone era to find an intoxicating bouquet including orange blossom, fruity osmanthus, rose, jasmine and vetiver.

Wear with…silk georgette dresses, loosely tied hair during the day.

A magical woody-oriental potion is found in Constance, the vivacious femme fatal. With sweet bursts of bergamot and raspberry blossom surrounding a heady and spicy floral heart of rose, jasmine and pink peppers. Its base of rich woods, opulent vanilla and sensual musk perfectly finish the scent.

Wear with…daytime fine tailored trousers suits; bead embellished dresses and killer heels at night.

The Men

Ernest, the fashionable sporting adventurer, offers a rare tribute to classic British colognes. With its rich undertones of woods, leather and amber lying beneath an aromatic heart of lavender, tarragon, and geranium, all topped with a burst of citrus, it’s an easy wearing classic.

Wear with…effortless style – expensive cotton shirts and fine nubuck leather shoes day or night.

Vibrant Quentin is the flamboyant, debonair bachelor. The scent flirts with spicy cinnamon bark and tarragon followed by a heart of carnation and geranium. It’s warm, opulent woody base of patchouli, sandalwood, leather and musks guarantees a long lasting, luxurious bouquet.

Wear with…impeccable attire with a flamboyant edge night and day.

Lastly there is Lawrence, the successful dashing gentleman. A full bodied, creamy aroma made up of lavender, clary sage and sweet cassis, followed by an exotic heart of jasmine, geranium, ylang and patchouli all gently rubbing shoulders upon the warm tones of vanilla, amber, woods and musks.

Wear with…slim-fit suits, two-tone leather shoes and a fedora during the day.
Creative Director Sophia Fannon-Howell says,

‘Deco London combines the sophistication, style and exuberance of 1920s London with the finest elements of classic perfumery. We never compromise on quality. Our luxury fragrances are made in England and our brand reflects our English heritage.’

With each fragrance evoking an olfactory character and embracing the high society personality of the 1920s, Deco London has created the perfect perfume for the discerning gentleman and distinct woman.

Available in a 50ml Eau de Parfum for £75, Deco London can be purchased exclusively from

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