Cadbury Launch Secret Santa Pop-ups

cadbury pop up
This festive season, Cadbury is bringing its Christmas ritual, Secret Santa back into the real-world! Fans will be able to visit a Cadbury Postal Service and send that special someone a delicious bar of the nation’s favourite chocolate, in secret and for free. 

On the day, Secret Santas can choose from a scrumptious selection of Cadbury chocolate bars      including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit & Nut. Whether it’s for a family member, friend, your favourite colleague or a loved one, no one needs to be on your ‘naughty list’ as the Postal Service will deliver anywhere in the UK. 

Kicking off in Cardiff on the 20th November, the Cadbury Postal Service could be coming to a town near you. Complete with the iconic Cadbury purple post box, the Postal Service will be popping up in Edinburgh, Liverpool, London, Manchester and Birmingham, allowing visitors to become a Secret Santa on the spot. Full dates are as below with additional information available here: 

  • 20th November – Cardiff, CW1 Church Way  
  • 25th November – Edinburgh, Castle Street  
  • 27th November – Anfield Stadium, Liverpool – Liverpool vs Southampton  
  • 4th December – London, Southbank  
  • 11th December – Etihad Stadium, Manchester – Manchester City vs Wolves  
  • 18th December – Birmingham, St Martin’s Square 


To help make Christmas special for everyone this year, Cadbury has once again partnered with the Trussell Trust, a charity that fights hunger and works to end the need for food banks in the UK. That’s why for every Cadbury Secret Santa sent, Cadbury will also donate one bar on your behalf to someone who needs to use a food bank in the Trussell Trust network. Cadbury believes there is goodness in everyone and by supporting the Trussell Trust with the help of the nation, they are helping make Christmas special for everyone this year.

Emma Paxton, Senior Brand Manager for Cadbury Christmas said:

We can’t wait for Cadbury Secret Santa to be a physical pop-up once again – bringing it back into the real world feels truly festive! With our glass and a half spirit, we’re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We’re looking forward to fans embracing their generous spirit      again this year and sending a delicious secret something to someone special.”  

Emma Revie, Trussell Trust CEO said: 

“This December, food banks across our network face giving out over 7,000 emergency food parcels a day to families and individuals who are living in crisis. Christmas is supposed to be a season of joy and celebration – but for too many people it can also be a particularly tough time of year as they struggle to cover the basic costs of living such as heating, bills, food and other essentials. 

“This is why the support of partners like Cadbury is so important as we work together to end the need for food banks in the UK. By becoming a Cadbury Secret Santa, you will be helping to make the festive season that little bit more special for people who find themselves needing a food bank at this time of year.” 

And don’t forget, if you simply want to pick up a bar of your loved one’s favourite Cadbury chocolate while out shopping and secretly leave it for them to discover at a later date, that counts too!  

For more information about the Cadbury Secret Santa campaign and how you can get involved, visit

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