Benefit Launch Their Extreme Brow Bar Open For One Day Only!


Benefit Cosmetics, the UK’s no.1 eyebrow authority* and the brand that brought you Glastonbrow and Good Ship Benefit, will now be taking your brow game to the next level, launching the first ever Extreme Brow Bar, open TODAY only!


Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove to anyone who’s afraid of giving someone else the tweezers, that achieving great, natural looking brows doesn’t have to be extreme! A signature wax and tint might just be the key to perfecting sparse arches…


Hovering up to a brow-raising 65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or style, will receive £100 in brow products for braving a ‘sky high’ professional brow pampering!


But if heights just aren’t your thing…not to worry! Benefit will be parked up offering passers-by the exact same treatment from the comfort of its trusted brow bar on wheels, the ‘BrowMobile’.

According to Head Make Up Artist and Brow Expert Lisa Potter-Dixon, many women are worried about facing the wax strip or tints for fear of a mishap that leaves them with extreme looking brows. Lisa says;

“The temptation can be to do it yourself, but one wrong hair can ruin your whole brow shape. Having your brows serviced by a professional every four to six weeks will make your brows look fuller and more defined, yet still completely natural for your face shape and skin tone”.

So what can you expect from a Benefit signature brow service? The wax treatment can be done with hot wax or tweezers and resident brow experts use ‘brow mapping’, a 3-step custom technique that identifies the perfect shape for every face. They also use a custom blended tint to ensure a natural colour is achieved.

If you can’t make it down to the Extreme Brow Bar, drop your tweezers into any standalone Benefit Boutique until 22nd April 2018 to receive 15% off any brow service or product**.

The Details

Tuesday 10th April

Observation Point, Southbank

58-72 Upper Ground

Gabriel’s Wharf

London, SE1 9LT

Appointments are available upon drop-in on the day, on a first come, first served basis

*Benefit is the #1 Prestige Eye Brow Brand in the UK. Source: The NPD Group. Value and Unit Division sales of Total Prestige Eye Brow Segment for 2017 Jan to Dec

**Exclusions apply. Discount not valid on sharpeners and minis. Not valid in conjunction with any other offer.

More from Becky
Stamps launched to Celebrate Kubrick’s ‘2001: A Space Odyssey’
Celebrating the 50th anniversary of Stanley Kubrick’s 2001: A Space Odyssey, The...
Read More

Leave us your comments...

This site uses Akismet to reduce spam. Learn how your comment data is processed.