St. Moriz, the no.1 volume self tan brand in the UK, will be making a big splash this summer in partnership with the new Baywatch movie which is set to hit screens throughout the UK from 29th May. Expect a re-ignition of UK-wide interest in tan worship, buff bodies and surf life!
As an official partner of the eagerly awaited movie, featuring A listers Dwayne Johnson, Zac Efron and Alexandra Daddario, St. Moriz will be launching its biggest ever marketing campaign to support its association with Baywatch, with TV commercial, Outdoor Media, Bus rears, digital ads plus lots more, starting 8th May.
In addition St Moriz is marking the association with special Limited Edition Baywatch branded Mousse products. UK consumers will also have the opportunity to win an exclusive trip for two to Miami, USA – via an on-pack promotion running through the summer. The lucky winners will get the opportunity to experience the Baywatch beach lifestyle at first hand.
The St Moriz products feature salon quality formulations with innovative ingredients that are guaranteed to give you that peerless California-style Baywatch tan. The latest Advanded Professional Tanning Mousse is a specialist, multi-tasking formulation that provides a luxurious luminous glow and a longer lasting tan with a streak free finish – the perfect match for the legendary lifeguards of Hut 12.
Available in Medium and Dark, it develops over 4-6 hours. So if you’re keen to join in the Baywatch celebrations of surf, sun and sand this summer, make sure you get authentically Baywatch bronzed first – courtesy of St. Moriz. This is definitely on our list of goodies to try out this bank holiday weekend!
Disclaimer: please note that unless otherwise stated some items featured have been provided on a review basis and affiliate links are present.
