Every year, tens of thousands leave the U.K and flock to sunnier shores, from Marbella to the Maldives, but look past our very own seaside towns. This summer Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Benefit Hoola Ice Cream Van, which will con-tour the UK this summer.
Beach-goers indulging in fish and chips or relaxing on stretches of pebble beaches will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups to give a guaranteed summer glow, including sampling the Hoola Quickie Contour Stick which launches this June. From a subtle golden glow to an all-out bronzed goddess – no matter what your desired look, Benefit Cosmetics has you covered.
Alongside bronzing touch ups the Hoola Ice Cream Van will give Brits the chance to pop their head through a bespoke Hoola cut out head board to receive a quickie contour from one of Benefit’s con-touring experts. Fans will be encouraged to upload to social using #nolonghaul to receive a FREE sample of the Hoola Quickie Contour Stick.
Benefit’s head makeup artist, Lisa Potter Dixon says “Here at Benefit, we’re all about celebrating what makes Great Britain great! Launching our Hoola Ice Cream Van this summer and con-touring the length of the UK means we’re able to provide that iconic Hoola glow to Brits without the need to travel abroad. The Hoola Quickie Contour Stick gives an easy, natural-looking contour and sculpts and defines features – it’s the perfect summer essential!”
The Hoola Quickie Contour Stick joins the growing franchise of the award-winning Hoola products. Hoola is the UK’s number one selling prestige bronzer.
CON-TOUR DATES
June
⦁ Saturday 3rd : Carnaby Street Eats Festival
⦁ Wednesday 7th : Bene-Island
⦁ Thursday 8th : Bene-Island
⦁ Saturday 10th : Seven Dials Fashion Feast Festival
⦁ Sunday 11th: Brighton
⦁ Saturday 17th : Weymouth Kings Statue
⦁ Sunday 18th : Weymouth Kings Statue
⦁ Sunday 25th: Falmouth
July
⦁ Saturday 1st : Llandudno – Conwy
⦁ Sunday 2nd : Llandudno – Conwy
⦁ Saturday 8th : Blackpool Coral Island
⦁ Sunday 9th : Blackpool Coral Island
⦁ Saturday 15th : Loch Lomond
⦁ Sunday 16th : Loch Lomond
⦁ Fri 21st : Hartlepool
⦁ Saturday 22nd : Scarborough
⦁ Sunday 23rd : Scarborough
⦁ Friday 28th : Hastings
