Lydia Rose Bright Announced As The Face Of Nicky Clarke DesiRED Electricals

Nicky Clarke Electricals are very excited to announce Lydia Rose Bright as the face of their new DesiRED electricals range. Consisting of a hair straightener and hair dryer, and available from Argos, the new DesiRED range uses the very latest technology to help you achieve gorgeous, glossy, salon worthy hair from the comfort of your home.

Styled in a luxurious red sparkle finish the DesiRED range exudes quality, elegance and sophistication. Whether you want to create a bouncy blow dry, or Hollywood glam curls a la Lydia – the DesiRED range is your hair’s new best friend! The state-of-the-art products are the ‘next generation’ of the DesiRED range – Nicky Clarke’s best selling range – and have been updated using ceramic black pearl for a smoother finish and gorgeous shine.

Lydia Rose Bright comments on the range:

“I am delighted to be the official face of the new Nicky Clarke DesiRED range for Argos. I love using the products to help me create glam hairstyles from home – whether I’m in the mood for a smooth and sleek finish, a bouncy blow dry, or am going for all-out glamour with some classic Hollywood waves. The products are so easy to use, and the help my hair to feel glossy and salon-fresh every day of the week.”

The new and improved DesiRED range for Argos includes:


DesiRED Straightener £39.99 The ultimate salon styling tool that should be in everyone’s styling repertoire. The beautiful red sparkle finished ceramic hair straightener is the must-have for salon-straight perfection and can also be used to create curls & waves. Channel your inner Lydia Rose Bright and experiment with both.

The Lydia Rose Bright DesiRED straightener’s ceramic black pearl plates glide through the hair, leaving it salon smooth, and its heating technology is super fast – ensuring even heat distribution. The LED variable temperature control reaches a top temperature of 230˚C, guaranteeing flawless styling for every hair type.

The tourmaline technology locks in moisture, keeping hair smooth and healthy, and the Nano silver gives your hair a luxurious shine. Other features include a 3m salon length cable and automatic shut-off.


Nicky Clarke DesiRED Dryer £34.99 The perfect blow dry needs the perfect dryer and the DesiRED Dryer has a powerful 2000W and a professional long life AC motor, ensuring your salon-perfect blow dry is speedy and efficient.

Ceramic black pearl leaves hair beautifully smooth while the ionic technology leaves your hair frizz free. The dryer is also infused with Moroccan oil to give hair beautiful shine. Lydia Bright is known for her big and beautiful, salon-chic blow dries and now they are achievable from the comfort of your bedroom. Other features include a cool shot to set your style & help smooth down cuticles, and a salon length 3m cable for the ultimate salon styling at home.

All products in the the Lydia-Rose Bright Nicky Clarke DesiRED Collection are available from Argos.

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