Armani Sì Passione – A powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit.” The Sì range is guided by these principles of a resolutely contemporary femininity, one that is vivid, one that is alive.
Sì Passione is a contemporary redefinition of a modern and bold notion of passion, showcasing a new point of view informed by today’s woman. This woman is fearless, daring, decisive. She says Sì.
What makes Armani Sì Passione perfect for Valentine’s Day?
With so many fragrances launching at this time of the year, it can be hard to know which one to pick up. If you’re looking for a truly special scent to wear on Valentine’s Day, or for your next date night then this is the perfect choice. Armani Sì Passione is a scent that exudes class, sophistication and romance. From the design of the bottle (have you ever seen anything quite so dreamy?) to the juice contained within, it is the epitome of romance.
The colour red is emblematic of Sì Passione’s attitude and essence – both its olfactory essence, and its spirit. Its strong visual identity underscores the vitality at the core of the Sì Passione philosophy.
“Rosso come segno di vitalità. Rosso come segnale di passione. Rosso beneagurante e positivo.” says Giorgio Armani. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and positiveness”. Red is also the colour of passion and of love – passion that makes your heart beat faster.
Created by Julie Massé (MANE), Sì Passione reflects a distinct duality between brightness and sensuality, for a daring and self-confident femininity. Sì Passione reiterates the signature scent of Sì – the blackcurrant Jungle Essence™ nectar, combined with a sparkling, joyful pear.
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The fragrance opens with the ardent spicy pink pepper, like a burst of adrenaline. The floral heart of the fragrance beats passionately, thanks to rose, which smells of transparent and vegetal petals in a modern interpretation; an addictive, powdery heliotrope; and the luminous and hyper-feminine jasmine absolute, a delicate yet powerful flower, sensual and intense.
Sì Passione combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity. At the very heart of Sì Passione is cedarwood and the modern ambery-woody Orcanox™, giving a maturity and character, mirroring a boldness of emotion, evoking true passion.
Armani Sì Passione is available nationwide now. Find it at Boots.com
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