Stars turn out at Kensington Palace for the launch of The Estée Lauder Companies’ 2014 BCA Campaign: ‘Hear Our Stories. Share Yours’ The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign launched last night with the premiere of, “Hear our stories. Share yours,” at Kensington Palace. Elizabeth Hurley, Global Ambassador for the BCA Campaign hosted the event with Chris Good, President, The Estee Lauder Companies’ UK & Ireland, which honored the stories of five women and their families who have faced breast cancer. Designed to create a global community of strength and support through storytelling, the 2014 BCA Campaign comes to life through the authentic, inspirational stories of five brave UK women who have faced breast cancer, and the loved ones who supported them throughout the experience.
To view the campaign visit: www.youtube.com/ BCACampaignUK. The campaign also asks women to share their own stories (in words/photo/video) via the global microsite: www.BCACampaign.com using the hashtag #BCAstrength.
Attendees at the premiere included Arizona Muse, the Estée Lauder brand’s current face, Victoria Pendleton, Bianca Jagger, Emma Thompson and Greg Wise, Dawn O’Porter, Millie Mackintosh, Zara Martin, Jessica De Gouw, Katie Readman, Sarah Solemani, Sienna Guillory and Olivia Inge.
The UK Faces of the Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign 2014 are Paula, Sally, Annette, Cordelia and Natalie.
The inspirational UK films were produced by Clare Wise, a film industry executive who just last year was diagnosed with breast cancer herself. Having successfully completed treatment and returned to work Clare has generously donated all her time to producing the new campaign working with Director Susanna White and Ridley Scott Associates.
Throughout the year, BCAcampaign.com will continue to spotlight relationships that exemplify how “We’re Stronger Together” in an effort to foster a unique, interactive breast cancer support community. This dynamic, storytelling hub will deliver an ongoing flow of inspirational and educational content year-round, while also encouraging donations in support of BCRF.
Watch the UK films on www.youtube.com/ BCACampaignUK