Poppy Appeal: Millie Mackintosh models dress made with 100 poppies

Millie Mackintosh

TV star Millie Mackintosh, 26, is modelling a dress made with red poppies to launch the #MyPoppy campaign in support of The Royal British Legion’s Poppy Appeal 2015. Hundreds of celebrities are set to take to social media to share why they wear a poppy in an effort to inspire the public to do the same.

The unique dress was custom-made for Millie Mackintosh by British fashion designer Giles Deacon, 46, whose original sketch took 72 hours to turn into a lurex wool black dress lined with 100 red silk poppies.

Stars from British sport, music, fashion, entertainment and business have all pledged their support for the #MyPoppy campaign as part of this year’s Poppy Appeal. Last year the Poppy Appeal – the biggest cash collection in Europe –raised over £45 million for The Royal British Legion’s ongoing support for those serving in the British Armed Forces, veterans and their families.

350,000 Legion collectors will distribute more than 45 million poppies during this year’s Poppy Appeal and The Royal British Legion is urging people to share why they wear a poppy using the hashtag #MyPoppy.

Bishop Nigel McCulloch, National Chaplain to The Royal British Legion, comments:

“Over 45 million people are expected to wear a poppy this year, and lots of these people have their own personal reasons for wearing one. I wear my poppy to remember my father, who was a Pilot Officer in the Second World War but was shot down in 1943 at the age of 31, when I was just 18 months old. The #MyPoppy campaign is a great way of hearing people’s poppy stories and encouraging donations towards The Royal British Legion’s through life support for those serving in the Armed Forces, veterans and their families who may need our help.”

Millie Mackintosh comments:

“My Great Grandfather, Lieutenant Douglas Mackintosh, lost his leg while serving our country in the First World War. Every year, I wear my poppy to remember him and the sacrifices he and everyone in the Armed Forces have made. I am proud to wear my dress for the #MyPoppy campaign and I hope it helps inspire people to share their poppy stories and raise funds for the great work that The Royal British Legion does in supporting and caring for the Armed Forces community.”

Giles Deacon comments:

“My Grandfather introduced me to the Poppy Appeal when I was young and I have worn my poppy every year since. He told me stories of friends he had and lost from the Second World War and stories his father had told him from the First World War. When I was asked to get involved in the #MyPoppy campaign I jumped at the chance to honour and remember the fallen and support the future of the living. I think designing the poppy dress is an interesting way of showing how the creative world can interpret the message of The Royal British Legion’s Poppy Appeal.”

The Royal British Legion’s #MyPoppy campaign is also being backed by a number of internet celebrities telling stories behind the poppy including how money raised goes towards funding seaside breaks at Legion owned centres, delivering specialist dementia care, funding theatre recovery projects and answering over 450,000 calls for help a year.

The Royal British Legion is calling for people to share why they wear their poppy using the hashtag #MyPoppy.

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