On 27th November, Hackney City Farm transformed into a truffle hunting ground to celebrate the launch of Tyrrells’ new Black Truffle & Sea Salt crisps. Made In Chelsea’s Liv Bentley, who was accompanied by ex Made In Chelsea and Love Island personality Tina Stinnes, were amongst guests who attended the exclusive event. Guests at #TyrrellsTruffleHunt attended a Truffle Masterclass with Martin Waddell, truffle expert and founder of Truffle Farms Europe Ltd, and took part in a live truffle hunt with a trained truffle dog named Molly, before enjoying a truffle tasting session.
Olivia Bentley spent the morning making friends with Molly the truffle-hunting Cocker Spaniel and posting images to her Instagram story of the farm’s resident donkeys, whilst Tina Stinnes photographed and posted pictures of the pigs – all in aid of the Tyrrells launch.
Adam Draper, Marketing Director at Tyrrells Potato Crisps, said:
“Tyrrells Black Truffle & Sea Salt is a delicious addition to our range and the #TyrrellsTruffleHunt was the perfect way to launch our new offering. Guests at the event had an excellent time and were able to really immerse themselves in what’s at the core of the product – that tasty truffle flavour.”
Like the rest of the Tyrrells Hand Cooked Potato Crisp range, Black Truffle & Sea Salt is made in small batches from locally grown, seasonal varieties of potatoes at Tyrrells Court Farm in Herefordshire. Hand cooked and seasoned to perfection with the finest, specially selected ingredients, the crisps boast a unique curl, crunch and taste.
Tyrrells is based on a farm in the picturesque Herefordshire countryside and since its creation in 2002, has grown to become one of the UK’s best-loved premium snacking brands. The Tyrrells portfolio consists of award-winning potato crisps, vegetable crisps, ‘Furrows’ Crinkle Cut Crisps, Poshcorn, and Sweet Potato crisps.
In 2013 Tyrrells was awarded the Queens Award for Enterprise and is proud to hold over 69 Gold Great Taste awards, more than any other premium crisp producer. Cider Vinegar & Sea Salt crisps have won the most Great Taste Awards, with 8 Gold Medals achieved over the last 14 years.
For information on the core Tyrrells range or other products in the range please visit www.tyrrellscrisps.co.uk