#IAMWHOLE, co-founders of Digital Detox Day, are encouraging small charities, local projects and self-help initiatives to apply for grants of up to £10,000 from their Wholeness Fund.
On 5th September, #IAMWHOLE co-founder Jordan Stephens (½ of British band Rizzle Kicks) joined forces with Zoe Sugg (founder of Zoella) and LUSH to host the world’s first Digital Detox Day. A day where participants stepped away from social media for a whole day taking time out for their mental health and themselves, it saw support from the likes of Sam Smith, Rita Ora, Davina McCall, Stacey Solomon, Jade Thirlwall and Tom Grennan, to name just a few.
To coincide with Digital Detox Day, LUSH released an exclusive bath bomb called IRL, which was sold in stores across the world and online. Money raised from the sales of the IRL bath bomb went into the Wholeness Fund, which aims to make grants available to grassroots groups focusing on mental health and wellbeing across the world. The current standings of money raised from the bath bomb is around £170,000.
Similar to LUSH’s existing Charity Pot, the fund will accept applications for consideration from small charities, groups, local projects and self-help initiatives, with grants up to £10,000 on offer. The aim is to reach through to those groups who struggle to get funding and are often volunteer led, and applications from groups worldwide are encouraged.
All applications will be assessed by a panel, made up of professionals from a variety of sectors including Zoe Sugg, founder of the brand “Zoella”, #IAMWHOLE co-founder Matt Campion, Solly Solomou, founder and CEO of LADbible Group, Natasha Giraudel, Marketing and Brand Manager for the homelessness charity Crisis, Twitter’s Head of Policy, Niamh McDade, LUSH’s Ethics Director Hilary Jones and Rich Dawes co-founder of DawBell entertainment PR & Communications company.