Heathrow, the UK’s only hub airport, today announces an exciting new partnership between its world-class VIP service and Form, a naturally advanced nutrition brand. Responding to the growing global travel trend for wellness experiences, from this week the exclusive service’s luxury menu will feature a range of bespoke dishes that incorporate Form’s nutrient dense plant-based proteins, all designed to make eating well an effortless part of travel.
Over the past year, Heathrow VIP – the airport’s world-renowned experience available to Business and First-Class passengers travelling to/from Heathrow – has seen a surge in international clients who seek healthier travel experiences with an increase in requests for vegetarian and vegan options. The new partnership means that all requests can now be catered for without compromise, in addition to every guest being able to personalise the menu to their tastes, allergies or preferences.
A recent study conducted under the supervision of Form’s Head of Nutrition Dr Adam Collins, PhD, into the eating habits of the British Airways Cabin Crew highlighted that replacing carbohydrates with protein-based snacks and food could help combat the detrimental effects of eating at the wrong time of day on long haul flights. As a result, each of the new fine dining dishes on the menu has been specially-created to boost physical and mental health during travel to give passengers the best possible to start to their journeys.
Bespoke dishes created as part of the collaboration between nutrition experts at Form and Heathrow VIP’s Head Chef include: vegan banana bread with protein chocolate ice cream, chocolate and peanut protein bars with goji berries, and chia pots featuring matcha, kiwi and coconut. The menu will change monthly during the initial year-long partnership.
Natalia Bojanic, co-founder of Form, said:
“We’re delighted to have partnered with the team at Heathrow VIP to help travellers nourish themselves pre-flight. Whether traveling for business or leisure a healthy snack will help passengers arrive in peak condition”.
Damian Soong, co-founder of Form, commented:
“There is no reason why nutrition should not extend to travelling well, so we are excited to support Heathrow passenger’s wellness journey with high quality ingredients and beautiful presentation.”
Priya Malhotra, Head of Heathrow VIP, commented:
“At Heathrow VIP, every passenger can enjoy peaceful, serene surroundings to help them prepare for their journey. Our clients expect the best and have increasingly opted for nutritious foods that promote a healthy mind and body so we are thrilled to be working with Form to create a selection of bespoke dining options that will help them effortlessly replenish and refresh ahead of a flight – and they taste delicious, too.”
Visit www.heathrowvip.com for more information on how Heathrow VIP can provide guests with an effortless and completely private travel experience.
Visit www.formnutrition.com for more information on Form range of nutrition supplements