Rosie Fortescue, Lilah Parsons and Laura Jackson join forces to support Fashion Targets Breast Cancer, alongside campaign faces Abbey Clancy and Lily Donaldson.
Fashion industry’s finest have come together to model this year’s Fashion Targets Breast Cancer collection in a super-stylish charitable photo shoot. 2015 is the year that Fashion Targets Breast Cancer celebrates the best of Britain’s Bright Young Things. With a little help from the most stylish high street brands, this big, bold and brave campaign galvanises the world of fashion as a force against breast cancer. So TV stars and campaign ambassadors Rosie Fortescue, Lilah Parsons and Laura Jackson, along with industry insiders Laura Puddy, Olivia Rubin, Antonia O’Brien and Deanne Oliver-Evans have joined forces to urge all of Britain’s Bright Young Things to Wear Your Support and help hit back against breast cancer in style.
Modelling items from this year’s stunning collection, the fashion beauties have been photographed wearing the exclusive 2015 collection created by leading high street retailers Marks & Spencer, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baujken and The Cambridge Satchel Company – all of whom have designed a range for this year’s campaign which carries a minimum 30%* donation to the charity’s much-needed breast cancer research.
Encompassing some of SS15’s hottest trends, this year’s collection has now landed in stores and online, and will be on sale for the next six weeks. The ambassadors join this year’s six-week campaign alongside Abbey Clancy, Lily Donaldson, Alice Dellal and Foxes.
Made in Chelsea’s most stylish cast member and top fashion blogger & columnist, Rosie Fortescue, said:
““Fashion is a huge part of my life, so it’s incredible to once again be part of a campaign in which fashion makes a real difference. I love this year’s Fashion Targets Breast Cancer collection and it’s great to see leading high street retailers support such a worthy cause. So go out, buy the products and join me by wearing your support.”
MTV presenter and international model, Lilah Parsons, said:
“I’m really honoured to be part of Fashion Targets Breast Cancer for the second year running – it’s great to know that we can all join in this fight and help fund vital research into this tragic disease. I want everyone to hit the high street and wear your support.”
TV presenter Laura Jackson said:
“Fashion Targets Breast Cancer is an iconic campaign that I am really proud to be a part of – my mum is a breast cancer survivor so I have seen first-hand the impact breast cancer can have. There are 550,000 people living with a breast cancer diagnosis in the UK, and taking into account their loved ones, the amount of people affected runs into the millions – joining in this fight and wearing your support has never been more important!”
Rosie, Lilah and Laura were shot by fashion photographer Jessie Craig, styled by Francesca Turner and with art direction by Barney Pickard, the Fashion Targets Breast Cancer ambassadors each styled themselves in a selection of this year’s products for the shoot; wearing their support with pride.
Fashion Targets Breast Cancer is the UK’s leading charity fashion campaign founded by Ralph Lauren. Now in its 19th year, Fashion Targets Breast Cancer is unmistakably bold, refreshingly different and uniquely powerful, raising more than £13.5 million to date for Breakthrough Breast Cancer’s vital research. It remains the world’s stand-out charity fashion campaign, with breast cancer firmly in its sights.
Get involved at www.fashiontargetsbreastcancer.org.uk/shop
Image Credit: Simon Emmett for Fashion Targets Breast Cancer