Cath Kidston 25th Birthday Celebrations Continue!

Cath Kidston's 25th Birthday

Cath Kidston 25th Birthday celebrations continue – There has been nothing predictable about the weather of late. A heatwave one minute, a cold snap the next. It wouldn’t be Great Britain if it weren’t for the weather, and whatever the conditions outside the front door, there’s nothing a great British cuppa can’t fix, even just for a moment.

Cath Kidston

Brightening up your day with a cup of tea – milk and two sugars optional – is the objective at the heart of Cath Kidston’s latest campaign celebrating the brand’s 25th Birthday. Decorative prints from Cath Kidston’s expansive and instantly recognisable print archive have adorned a fleet of vintage milk floats which have been touring the nation and sharing the joy that a simple cuppa can bring.

MILKFLOATS – CATH KIDSTON 25TH BIRTHDAY from xanthe berkeley on Vimeo.

Xenia Xenophontos, Head of Communications at Cath Kidston, said:

“As a brand that is dedicated to brightening up people’s day, we are always looking for fun ways to bring that mission to life. Over the last 25 years, Cath Kidston has become known for classic British design and nostalgic style and it is our hope that these milk floats encourage the nation to tap into those happy and evocative memories.”

This activation – along with the brand’s Royal Wedding collection, its Heinz collaboration in support of The Trussell Trust, and much more – has reflected the ongoing growth and lasting global appeal of Cath Kidston.

The brand now has over 90 UK stores nationwide, in addition to a retail presence of over 200 stores in 16 countries around the world. 2017 saw the brand announce group sales of £129m, with the UK representing over £87m of this; a year on year increase of over 3%.

Look out for our review of some of the gorgeous Cath Kidston 25th Birthday collection coming soon! #25YEARSOFCATHKIDSTON


Leave us your comments...

This site uses Akismet to reduce spam. Learn how your comment data is processed.